Microsoft diversification strategy case analysis

Strategic Analysis of Microsoft Essay Introduction An organization needs implementation of strategy to happen on every level within the company structure in order to function. This paper will serve as a competitive strategy analysis of Microsoft Corporation specifically and articles found in literature. The three models chosen for this analysis are: Microsoft is an industry giant not only in the software realm but the company has presence across telecommunications industry.

Microsoft diversification strategy case analysis

Well, the Starbucks SWOT analysis highlights the fundamental strength and weakness of this coffee major. It also outlines the opportunities that enabled it to arrive at a current position. It takes into account the various factors that led to its growth, the global trends and the future potential that can help the brand scale greater heights.

As is the norm with most of these analyses, it also highlights the key threats that Starbucks should be prepared to face. But first Microsoft diversification strategy case analysis look at the major strength elements: This eBook shows you the shortest way to acheive Financial Freedom: Most important of them is the organizational structure and the internal strength that this firm has.

This comprises of the Renowned and credible brand that Starbucks is The strong brand recall amongst clients Extensive supply chain that transcends geopolitical borders Extremely diversified business model Ability to easily adapt to the demands of different countries Adapting the unique coffee drinking sensibilities of people globally But undoubtedly the most important elements that come up in the Starbucks SWOT are the unique excellence of brand and quality that Starbucks signal.

It is no doubt the biggest factor that customers across the world are shifting to this brand and preferring it over others. This is also seen as a critical avenue to peg their future growth on and maintain a lead over competitors from across the world.

It no longer enhances the overall resilience to market dynamics.

Microsoft's Diversification Strategy [10 Steps] Case Study Analysis & Solution

But is there any specific weakness of the Starbucks brand that could derail the overall strength. These include relatively higher pricing Higher chances of imitation Standard generalized range across markets Well wherever in the world you might visit, there are some standard elements on offer.

In fact, the ambience that you have seen in Starbucks also runs the risk of getting copied very easily. The problem is there is nothing terribly unique about the cafe ambience, and it is just like other hundred casual cafes around you.

Also, Starbucks is not a great hit with the price conscious customers because of the relatively higher billing rates. Those who are not particularly fanatic about the quality of the coffee often tend to choose a brand that might not be as great but is available at a lower price.

Opportunities as Per Starbucks SWOT Analysis One cardinal aspect that comes to the foray as a result of the Starbucks SWOT analysis is the fact that both on the internal and external front, Starbucks has several growth opportunities that it could capitalize on to overcome its weakness.

Not only is it possible to tackle its weakness, but in the process, it can also optimize its strength to go big on these opportunities. That is where they also need to re-look at internal aspects too.

They also expect that the partnerships with various regional and global players would help in faster and more meaningful expansion for the Starbucks brand. They will be able to make greater inroads in local markets.

[10 Steps] Case Study Analysis & Solution

On the basis of the appeal for the local brands, they will be able to create a more lasting impression. These expansion opportunities could also help in Starbucks dealing better with the pricing pattern.

Partnerships with local players would mean significantly larger and better price rationalization, They will be able to offer a lot more products at affordable rates. Well, the biggest and most significant one is no doubt the kind of competition that they face from low-cost coffee sellers.

Microsoft diversification strategy case analysis

These local sellers can quite easily imitate the cafe ambience that Starbucks offers. For most customers who are not particular about the quality of the coffee, do not mind settling down for these relatively lower priced coffee sellers. As a result, they can easily eat into the market share that Starbucks could have targeted and even gained other.

Additionally, the other key aspect is the social trend. They are also very susceptible to the uncertainty in the tea and coffee price markets.

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As a result, there is no guarantee as to how prices might pan out going forward. So Starbucks needs to create a business model that can easily address these uncertainties and give them a lasting value. The Starbucks SWOT analysis, therefore, reveals that the company has significant challenges to deal with.

Microsoft diversification strategy case analysis

But if they can have an intelligent and smart approach, they can quite easily overcome these threat points. While pricing and the possibility of imitation are some of the biggest problems that Starbucks could be facing, it is not a hopeless situation.

With some strong partnerships and intelligent brand positioning, they can create a better value and more sustainable business model. It would help them to take advantage of the opportunities without succumbing to the weaknesses and challenges that the SWOT analysis throws up.

It will also give them the firepower to optimize its strength.

Microsoft’s Strengths (Internal Strategic Factors)

Just before you go, did you check This System?Free swot analysis papers, essays, and research papers. Strategic Analysis of Microsoft Essay. In this case, every company is guilty of Microsoft’s most important strength—the ability to leverage. Weaknesses: One can only hope that a diversification strategy has accounted for all avenues of research and development.

Microsoft Diversification Strategy Case Analysis Professor Lisa Epstein September 28, Executive Summary The main problem that Microsoft is having in Europe is with the antitrust ruling.

Annual Report Shareholder Letter. Dear shareholders, customers, partners, and employees: I’m proud of the progress we’ve made as a company this past year and excited about the opportunity for even more progress in the year ahead. 4. Execution.

Coming up with a strategy and actually helping a client implement that strategy are two completely different things. But contrary to the narrative that consultants just tell companies what to do, without helping them do it, consulting firms have actually been aware of this for a long time.

Microsofts Diversification Strategy Case Solution,Microsofts Diversification Strategy Case Analysis, Microsofts Diversification Strategy Case Study Solution, In November , Microsoft launched the Xbox , its latest game console.

It was an extraordinary event, .

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