The Internet, e-mail, social media and scores of other new fundraising tactics have emerged over the past few decades, and many of them work well… but despite what you may have heard, direct mail fundraising, annual appeal letters, and other fundraising mailings are still raising millions of dollars for non-profits year in and year out.
Every cause, organization and audience is different. On the other hand, I also know the reality of being charged with the task of writing a donation letter. Sections that need to be included in every donation request letter There are certain elements that should be included in every fundraising letter.
Here are the 12 sections of a letter, from top of the page to the bottom: Date — It is important to include the date of the mailing. Depending on the audience you may wish to use last names only or first names, i.
Smith, or Dear Jane. The first paragraph of the letter can be the most difficult to write. Always remember to include stories that will engage the reader, not just show off accomplishments. Ask for a donation — Sending a donation request letter is for nothing if you do not ASK for a financial gift.
Say thanks — Show gratitude in advance of the reader making a donation.
Signature — Each letter should be hand signed individually, or a scanned image of the signature inserted into the document before printing. Name — Beneath the signature spell out the full name of the person the letter is from. Statement — Reinforce the message with a PS statement.
An example of a letter that utilizes all of these 12 elements is a special appeal letter for Christo Rey High School in Sacramento. While there are likely many needs at such a school, the letter focuses on one theme, the need for textbooks. The suggested donations are tied to something tangible, the number of books that can be purchased.
The letter closes appropriately by thanking the reader in advance for making a contribution. By sending out letters to a highly targeted list this is a concept we cover in the book they got a resulting 2.
By the way, this is just one of the letters that is included in the all new 7 Essential Steps to Raising Money by Mail.Here's a real donor-centered appeal letter that is friendly, casual and heart-felt.
Letters to donors should be all about the donor, not the organization! Write Your Appeal Letter with Love, New Keynote! Fundraising is the Most Important Job in the World; Mastering the Soft Skills of Major Gifts > LEARN MORE.
Here to help are the cardinal rules of writing a fundraising letter, Forget what you've learned about writing a press release or a brochure and think of how you would write a letter to another person, like your aunt or next door neighbor.
Here's what Big Cat Rescue included in a year-end fundraising appeal: "We are so very grateful for. The holidays are just around the corner, and end-of-year has snuck upon us once again. Read on for one of our sample donation request letters we hope will provide some inspiration and help for your appeal!
The objective of writing this leave letter is to officially inform your boss about your absence in the organization. By doing so, you are expressing professionalism in your attitude and it will be reflected in your letter . Want to create a donor-centered appeal letter?
Creating donor-centered appeal letters is hard to get right. It’s not very intuitive. It doesn’t come naturally. Based on our Book, Successful Synagogue Fundraising Today: Overcoming the Fear of Asking for Money (Jewish Lights Publishing) David A.
Mersky and Abigail Harmon are conducting a 5 webinar series to dive deeper into how this book can improve your fundraising efforst. Click here to learn more.