We All Scream for Ice Cream! This lesson is a an activity that allows students to analyze the Four P's of the marketing mix and determine the target market for three ice cram brands.
|Marketing Mix | Product in Four P's||These four components help determine a clear and effective strategy to bring a product to market. Each element is crucial in its own right and needs to be given due focus.|
|Features and Value creation||Sales support Description of the product The product that my company developed, is not only efficient, but will be affordable and is a dream com true for everyone. We focused on keeping the product efficient in order to produce popularity and make the product marketable.|
|Related posts||Once a company has worked on the product and price elements, it is time to start a conversation with the consumer about the product. This includes raising awareness through different mediums to increase sales, as well as to create and foster brand loyalty.|
|What is a Product?||Critically discuss each of these elements to identify possible ares of strengths, weaknesses, opportunity and threats.|
|Taking existing products into new markets Example tactics:|
This lesson is a Commerce and Information Technology lesson plan. MKT Marketing Principles 1. Interpret research results to analyze the purpose, definition, concepts, benefits, and strategies of marketing for their impact on individuals and businesses.
Career and Technical Education Course: Primary Learning Objective s: Explain the elements of the marketing mix. Additional Learning Objective s: Students will learn components of an effective website and how to evaluate them. Approximate Duration of the Lesson: Be sure to look at the three websites before beginning the lesson.
This will help you assist the students and answer questions that might not be included on the worksheet. If you do not have a PowerPoint create one. Lecture on the marketing mix and target marketing using the text and materials that you have. If you do not have access to these resources refer to the URL below.
Explain that while all companies use the same Four P's to determine their marketing mix, they have different strategies and target markets.
Have students take the on-line virtual tours of the three companies first. Have the students scroll down and answer the questions rating the companies. The reason I have the students do this first is because the tours take the most time.
Hold a class discussion on their findings from the websites. Students will enjoy sharing the strengths and the weaknesses of each website in relation to the information in the marketing mix.The services marketing mix is also called the 7Ps and includes the addition of process, people and physical evidence.
The marketing mix is The set of controllable tactical marketing tools – product, price, place, and promotion – that the firm blends to produce the response it wants in the target market.
A Marketing Plan is a written document that details the actions necessary to achieve a specified marketing objective(s). It can be for a product or service, a brand, or a product line. It can cover one year (referred to as an annual marketing plan), or .
apply the right marketing strategy to promote tourist travel products in order to bring in tourists of the observations made by the researchers showed that the supply of the marketing mix/7p and the provision of basic facilities (product quality is low) and supporting facilities of tourism is.
The Marketing Mix: Product. Products come in several forms.
Consumer products can be categorized as convenience goods, for which consumers are willing to invest very limited shopping schwenkreis.com, it is essential to have these products readily available and have the brand name well known.
Once the marketing strategy is complete and you understand how you want to try and market your game, the next step is to create a marketing plan. The marketing plan is much lower level and will specifically allocate money to certain channels that have been identified in the strategy.
Most visible component of the marketing mix, techniques for communicating information about products, includes: advertising, personal selling, sales promos, publicity/public relations, direct/interactive marketing.